adidas on Pomelo Thailand

Pomelo is a Southeast Asian digital fast fashion brand with a particularly strong appeal to 18-35 years old digitally-proficient women. In 2020 it launched it's platform to offer customers a wider variety of categories and brands to choose from.

The campaign celebrates the launch of adidas' core performance footwear and apparel on Pomelo's platform offering in Thailand while generating engagement and awareness with a hybrid creative and PR strategy, working with established fitness influencers.

Nicole worked on the copy and art direction for the pitch; with the approved art direction then executed onset by the art direction team she led inhouse at Pomelo.

The copy direction is kept clean, motivational and straightforward to focus on the product philosophy for the release collection; apparel and footwear relevant to gym and HIIT.

Copy direction led and preceded the visual direction;

Make your move
One step of a thousand, a thousand 'one steps';
this is where you begin.
One day or day one - make your move.