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Pomelo Lunar New Year 2019
Project type
Art direction, creative direction
Date
2019
Location
Bangkok
Location
South East Asia
Meeker
Nicole Lee
Pomelo is a Southeast Asian digital fast fashion brand with a particularly strong appeal to 18-35 years old digitally-proficient women. In 2020 it launched it's platform to offer customers a wider variety of categories and brands to choose from.
Nicole worked on this project as the lead creative, executing 360 creative and art direction for every part of the marketing and purchasing funnel.
The art direction is inspired from modern Chinese cinema, with a celebration for bold colors and ornate patterns as found in chinoiserie.
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