Bonduelle

Bonduelle is a French company known for producing and distributing processed vegetables, including canned goods, frozen food, and fresh salads. Founded in 1853, Bonduelle emphasizes sustainability and offers a wide range of vegetable products globally. It is committed to environmental responsibility and promotes healthy eating.

Bonduelle's campaign was marked by a unique spectacle in Vienna: A truck adorned with a gigantic artificial corn cob roamed the city, pausing at famous landmarks and conducting street interviews with passersby. This inventive marketing move aimed to underscore Bonduelle's dedication to fresh, healthy eating by bringing the essence of rural life into the urban setting. It captured public attention and bolstered the brand's presence in the city.

David captured the Bonduelle campaign in Vienna, impressively documenting the campaign's interaction with urban life and its residents. His images highlight Bonduelle's commitment to healthy eating and visually enhance the brand's presence in the city.