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Laphroaig in Tür7
Project Type
Photography
Date
April 2023
Location
Vienna
Role
Photographer
Meeker
David Ploberger
Laphroaig is a leading Scottish whisky distillery, renowned for its intensely peaty and smoky Single Malt Scotch Whisky. Established in 1815 on Islay, it epitomizes distinctive taste and quality, making it an iconic figure among Islay whiskies and a significant player in the global whisky market.
Austria's leading bartenders showcased their skills by trying new cocktail recipes featuring Laphroaig whisky. Held in the renowned bar "Tür7," the aim was to highlight Laphroaig's versatility in cocktail culture and establish the brand within the Austrian bar scene. The bartenders demonstrated how Laphroaig's distinctive taste could inspire both traditional and innovative cocktails.
David worked as a photographer for the agency Division 4, capturing unique moments at an event where Austria's leading bartenders created innovative cocktails with Laphroaig Whisky at "Tür7".
