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TikTok x Pomelo
Project type
Creative Direction, Art Direction, Social Media, Strategy, UGC
Date
2021
Location
South East Asia
Role
Creative Director
Meeker
Nicole Lee
Pomelo and TikTok came together in a marketing campaign and fashion collection to combine brand values of both platforms bolstering TikTok’s ambition to become a social platform for fashion enthusiasts.
Nicole worked as the Creative Director for TikTok SEA's first fashion centric platform campaign which included a region wide UGC activation alongside a campaign film and key visuals. She also created the hashtag #beboldbeyou which saw continued usage and success beyond the lifetime of the campaign, utilised by individuals and other brands alike.
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