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LUX UAE
Project type
Art Direction, Immersive, Experiental
Date
2023
Location
Dubai
Role
Art Director
Meeker
Nicole Lee
LUX is a global beauty brand developed by Unilever marketed primarily in South Asian countries such as India, Pakistan, and Sri Lanka. It is also marketed in Brazil, Thailand, Middle East and South Africa.
The campaign is a publicity event at TODA. Through interactive and immersive experiences, LUX 100 celebrates 100 years of brand history and aims to emphasize on LUX's commitment to continually produce great quality beauty and skincare products and empowering women.
Nicole was the project art director with The Carrot Collective and worked on the design and art direction of the print materials adapting from global brand book and art direction for the highlight event, an immersive dance performance inspired by the spirit and soul of LUX maximising the experiental and immersive qualities of the performance space.
