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Real Stands Out - Catiba Pro 2.0
Project type
Film Direction, Film Production, Photography, Art Direction
Date
April 2025
Location
Portugal
Role
Photographer, Art Director, Sound Design, Video editing, Color grading, Producer
In collaboration with FutureBrand São Paulo, who led the brand strategy and concept, I directed the campaign film and visual storytelling for Cariuma’s Catiba Pro 2.0. Inspired by Greg Hoffman’s Emotion by Design philosophy, the work centers on the spirit of everyday defiance—where authenticity, craft, and performance quietly stand apart.
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