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Julius Meinl
Project Type
Photography
Date
2022
Location
Vienna, Austria
Role
Photographer
Meeker
David Ploberger
Julius Meinl is a renowned Austrian coffee company, established in Vienna in 1862. It's famous for sourcing high-quality coffee beans globally, embodying premium coffee experiences. With a strong commitment to excellence and innovation, Julius Meinl is a leading name in the global coffee industry, offering a diverse range of products and services for coffee enthusiasts worldwide.
During this campaign, passersby had the opportunity to try a new coffee blend. The aim of the initiative was to enhance brand awareness and convey the unique coffee delights of Julius Meinl. Through direct interaction, pedestrians were encouraged to recommend the brand further and deepen their connection with it.
David worked as a photographer on behalf of Division 4 during the coffee promotion for Julius Meinl, capturing special moments as passersby sampled the new coffee blend.
