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Connor's Singapore
Project type
Brand Strategy, Content Strategy, Art Direction, Social Media
Date
2023
Location
Singapore
Role
Lead Creative, Art Director
Meeker
Nicole Lee
Inspired by the British stout recipe from the 1700s, our unique blend of four malts delivers a rich flavour and notes of coffee for a perfectly balanced taste that’s just made right. In April 2021, Connor's launched its premium draught stout now available in cans sold in Malaysia and Singapore.
Nicole worked as lead creative on the client account under Duo Studio. During her time, she reshaped the social playbook for Connor's Singapore's instagram to help achieve the brand's objective of growing it's following and credibility in Singapore; changing the brand's goals from comparison and competition to broader aspiration of stouts being top of mind when Gen Zs are considering a good time. Based on the global brand book, Nicole pitched and created a new content strategy, social art direction and social playbook with her team to focus on culture, community and lifestyle of their target audience.
Nicole also directed Shake to the Good Times, with her team engineering the POV "Beer Cam" with the art direction intended for social media platforms.
