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CHIJMES Singapore
Project type
Social Media, Brand Strategy, Content Strategy, Art Direction
Date
2023
Location
Singapore
Role
Lead Creative, Art Director
Meeker
Nicole Lee
CHIJMES is a historic building complex in Singapore, which began life as a Catholic convent in 1852. The complex is located at Victoria Street in the Downtown Core, within the Central Area, Singapore's central business district. The Caldwell House and the Gothic-style chapel are gazetted as national monuments. The complex was restored in 1996 for commercial purposes as a dining, shopping and entertainment centre with ethnic restaurants, shops and a function hall, providing a backdrop for musicals, recitals, theatrical performances and weddings.
Nicole worked as lead creative on the client account under Duo Studio. During her time, she reshaped the social playbook for CHIJMES Singapore's instagram to help achieve the brand's objective of growing it's following on Instagram. Nicole pitched and created a new content strategy, social art direction and social playbook with her team to focus on culture, community and lifestyle of their target audience.
