Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Pomelo Lunar New Year 2021
Location
South East Asia
Role
Creative Director
Project type
Regional Seasonal Campaign, Art Direction, Creative Direction
Date
2021
Meeker
Nicole Lee
Pomelo is a Southeast Asian digital fast fashion brand with a particularly strong appeal to 18-35 years old digitally-proficient women. In 2020 it launched it's platform to offer customers a wider variety of categories and brands to choose from.
Nicole worked on this project as the lead creative, executing 360 creative and art direction for every part of the marketing and purchasing funnel.
For this CNY, deeply influenced by familiar sceneries from a lifetime of reunions on Day 1, Nicole wanted to bring together tradition and modern philosophies; the duality and juxtaposition of both created a fresh quirky energy.
