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Cariuma High Summer
Project type
Art Direction, Photography, Production
Date
May 2025
Location
Portugal
An art-directed campaign inspired by Greg Hoffman’s philosophy of building emotive brand worlds. Drawing from the visual language of Brazilian modernism and the cinematic ease of Nouvelle Vague, the campaign uses visceral storytelling and sun-soaked imagery to capture the romance of exploration. It’s a sensory invitation to move freely, feel deeply, and embrace the quiet thrill of spontaneous adventure—with Cariuma as the understated companion to a life well-travelled.
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